Würth Industrie Service GmbH & Co KG is a leading distributor of fastening and assembly technology. Customers in Germany are supplied with the complete range from the distribution centre in Künzelsau and can collect a partial range from the 35 branches throughout the country.
The task
The aim was to develop a service-orientated strategy for the entire distribution process from supplier to customer. The core part was the marketing concept, which provided for the delivery of goods by Würth’s own distribution organisation, the “Würth Super Service”, in order to strengthen customer loyalty.
- Comparison of alternative main transport, handling and distribution strategies for Germany
- Process cost analysis in the sense of a preliminary calculation and as a controlling instrument after implementation
- Support in the implementation of turnover points and the organisation of self-propelled transport
The solution
The “Würth Super Service” was designed and realised on the basis of the above-mentioned analysis (main / on-carriage, handling, etc.):
- Pre-carriage from the Künselsau distribution centre to Würth’s or the transport company’s own handling points
- Approx. 30 turnover points from 200 – 1,000 square metres under Würth control: handling, vehicle scheduling, returns management
- Trained self-drivers (1-3 vehicles) in Würth overalls and vehicles with Würth logo
- Customer consignment stock, logistics box, rack jobbing and other special logistics services at the customer’s premises
The new “Würth Super Service” distribution organization is characterized by a distinctive delivery service. It is seen as a major marketing success, underlines Würth’s logistics expertise and is a key component of Würth’s delivery service philosophy.